There have been many articles written about Personal Branding recently that have been tailored to various groups including the job seeker, the celebrity and even those in corporate environments. The issue is that most people read these articles, try to create this image but the result does not truly reflect who they are. Instead they send a mixed message to others. Needless to say, this can affect getting a new job, a promotion, a relationship or a business venture.

How then does one create an accurate picture? First you have to identify what your core values are. As I have stated in some of my workshops, in this economic climate it is a great time to clean out your physical and mental closets. By doing this, you start to clarify what is really important to you today and how you want your life to look like in the future. Establish ten key core values, rank them and choose the top five to work with. Write them down and see how they interact. Some of my clients have even drawn circles with each value and see how they overlap. It is important to write them down versus typing them on a computer because it has been proven that pencil/pen to paper has a greater impact.

5 ¾ ways to Strive and Survive This Year

Many people make New Year’s resolutions that are difficult to achieve. Oftentimes the resolution is too vague (I want to lose weight) or so unattainable (I will run a marathon) that they are abandoned very quickly. Instead of setting unrealistic goals, incorporate methodologies into your life that encompass the personal side as well as being instrumental in the workplace and relationships with others.

Bryant University Alumni Bulletin January 2009:

Alumna Spotlight

Helping others achieve their goals: Beth Carter ’85

For many of us, setting career goals can be intimidating, frustrating, or downright confusing. “What’s a realistic goal,” we wonder, “and how do I get there from here?” Beth Carter ’85 has built a successful business by helping people answer these questions as they search for new jobs and more fulfilling careers.

Beth is founder and principal of Carter Consultants Ltd. in Fairfield, Conn., which conducts research and market studies and provides organizations with qualified candidates and human resources consulting. The firm also offers feedback and guidance to help executives better organize their time and manage their employees.

The Art of Communicating Without Words

The spoken word is an important form of communication, however, it can be very limiting. Nonverbal communication actually tells a much more accurate story of what an individual is trying to convey. A study conducted by UCLA states that 93% of communication effectiveness is determined by nonverbal cues. This is critical especially in today’s world because we rely on texting and e-mail more and do not get enough daily practice to be sensitive to our nonverbal messages. Younger generations are especially prone to be misunderstood by older managers in the workforce and need to keep in mind that “actions speak louder than words.”

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